Email Marketing - Social Media Glossary

Saturday, May 28, 2005

Email Marketing - Social Media Glossary

Email marketing is online direct mail marketing and most often occurs when someone sends a promotional email to a targeted list.

The CAN-SPAM Act lays out specific legal requirements for email marketing and allows fines of up to $11,000 per infraction. Some of the legal requirements for email marketing include providing an opt-out link in all emails and a physical address that the recipient can contact the sender at.

Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse

For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

Buy Now on Amazon! / Read the First Chapter Free!