Email Marketing - Social Media Glossary

Saturday, May 28, 2005

Email marketing is online direct mail marketing and most often occurs when someone sends a promotional email to a targeted list.

The CAN-SPAM Act lays out specific legal requirements for email marketing and allows fines of up to $11,000 per infraction. Some of the legal requirements for email marketing include providing an opt-out link in all emails and a physical address that the recipient can contact the sender at. 

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