What is Ghost Blogging? - Social Media GlossarySaturday, May 28, 2005
Ghost blogging is when someone authors a blog under a the pretense of being someone else.
Since blogging started as a personal communication tool and one of the core values of social media is transparency, many in Generation X and Y view ghost blogging as deceptive rather than an effective marketing practice. When a blog is "outted" as having a ghost blogger rather than the person the reader thought they were interacting with it often does significant damage to the brand's reputation and causes them to lose the trust they had built.