Since one of the core values of social media is transparency, many in Generation X and Y view ghost Tweeting as deceptive rather than an effective marketing practice. When a Twitter account is "outted" as having a ghost Tweeter rather than the person the reader thought they were interacting with it often does significant damage to the brand's reputation and causes them to lose the trust they had built.
Saturday, May 28, 2005
What is Ghost Tweeting? - Social Media Glossary
Ghost tweeting is when someone posts to a Twitter account under a the pretense of being someone else.
Since one of the core values of social media is transparency, many in Generation X and Y view ghost Tweeting as deceptive rather than an effective marketing practice. When a Twitter account is "outted" as having a ghost Tweeter rather than the person the reader thought they were interacting with it often does significant damage to the brand's reputation and causes them to lose the trust they had built.
Since one of the core values of social media is transparency, many in Generation X and Y view ghost Tweeting as deceptive rather than an effective marketing practice. When a Twitter account is "outted" as having a ghost Tweeter rather than the person the reader thought they were interacting with it often does significant damage to the brand's reputation and causes them to lose the trust they had built.
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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