What is Ghost Tweeting? - Social Media GlossarySaturday, May 28, 2005
Ghost tweeting is when someone posts to a Twitter account under a the pretense of being someone else.
Since one of the core values of social media is transparency, many in Generation X and Y view ghost Tweeting as deceptive rather than an effective marketing practice. When a Twitter account is "outted" as having a ghost Tweeter rather than the person the reader thought they were interacting with it often does significant damage to the brand's reputation and causes them to lose the trust they had built.