Hashtag - Social Media Glossary

Sunday, May 29, 2005

Hashtag - Social Media Glossary

A hashtag is used in Twitter to aggregate and organize relevant content and often centers around a keyword.

A hashtag is created on Twitter by adding the pound sign # in front of a word or phrase. Hashtags only work when there are no spaces or punctuation in the phrase.

#FollowFriday organizes all of the Follow Friday updates (a Twitter meme).

A hashtag can also be used by a group or a conference to organize all of the tweets from that conference. For example, #engage10 organizes all of the tweets about the Engage! conference for wedding professionals together and allows them to be easily followed or searched by others.

Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse

For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

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