What is a Referring Site? - Social Media GlossarySaturday, May 28, 2005
A referring site is the site that a link was on that sent a visitor to your site.
Referring sites are a useful metric to track because they can help you know which websites are talking about you and sending you traffic. They can also help you know who is not sending you traffic or which sites you advertise on that may not be performing the way you need them to.