Search Engine Optimization or SEO - Social Media GlossarySaturday, May 28, 2005
SEO or Search Engine Optimization is the process used to improve a website's rank in search engines. SEO uses organic search techniques and doesn't include PPC or paid search strategies.
In other words, SEO helps your website come up higher in search engines and increases your "findability" online.
It is important to remember that each search engine (Google, Bing, Yahoo, etc) has their own process for indexing websites and so SEO is not one size fits all. Because the search engines constantly refine their processes, SEO techniques consistently evolve as well. What worked for SEO two years ago may not work now.