What is a Visitor Path? - Social Media Glossary

Saturday, May 28, 2005

What is a Visitor Path? - Social Media Glossary

A visitor path is a web analytics report that shows the activity of a unique visitor to a website.

The visitor path is useful to study for marketing because it can help you see how people use your website and will allow you to identify patterns and popular pages as well as pages that may underserve or scare people away from your site. For example, if every visitor path ends with people leaving on the pricing page and never calling you, then that is a good sign that something on that page is hindering your sales.

Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse

For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

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