What is a Visitor Path? - Social Media Glossary

Saturday, May 28, 2005

A visitor path is a web analytics report that shows the activity of a unique visitor to a website.

The visitor path is useful to study for marketing because it can help you see how people use your website and will allow you to identify patterns and popular pages as well as pages that may underserve or scare people away from your site. For example, if every visitor path ends with people leaving on the pricing page and never calling you, then that is a good sign that something on that page is hindering your sales.

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