What are Web Analytics? - Social Media Glossary

Saturday, May 28, 2005

Web analytics are the tools used to collect, measure and analyze data for a website.

Three popular and affordable analytics resources (free or less than $100 per month) for small businesses include Google Analytics, Statcounter and Sitemeter.

More expensive analytics resources ($600 to several thousand dollars per month) include Comscore, Omniture, Hitwise and Radian6 among others.

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