What are Web Analytics? - Social Media Glossary

Saturday, May 28, 2005

What are Web Analytics? - Social Media Glossary

Web analytics are the tools used to collect, measure and analyze data for a website.

Three popular and affordable analytics resources (free or less than $100 per month) for small businesses include Google Analytics, Statcounter and Sitemeter.

More expensive analytics resources ($600 to several thousand dollars per month) include Comscore, Omniture, Hitwise and Radian6 among others.

Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse

For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

Buy Now on Amazon! / Read the First Chapter Free!