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Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and social behavior for the wedding and lifestyle industries. Specializing in the consumer psychology of millennials, affluents and engaged couples, I'm obsessed with figuring out what makes people tick and why they make the decisions they do. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.
photo by averyhouse
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
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BUSINESS
Business Development / Business Management / Global Business Trends / Wedding Business Resources
CONSUMER PSYCHOLOGY
Millennials + Gen Y / Consumer Behavior of Brides + Grooms / Consumer Psychology
MARKETING + ADVERTISING
Branding / Wedding Publicity / DIY PR / Online Advertising
LEADERSHIP
Creative Development / Personal Development / Leadership
DIGITAL + SOCIAL MEDIA
Social Media Marketing / Social Media Insights / Social Media Policies / Social Media Metrics + Analytics / Ethics + Legal Issues / Social Media Toolbox / Social Media Guidelines / SEO / Social Media Glossary
SOCIAL PLATFORMS
Blog Marketing / Twitter Marketing / Facebook Marketing / Pinterest Marketing / Google Plus Marketing / Mobile App Marketing / Online Video Marketing / Website Marketing
WEDDINGS
Wedding Marketing / Wedding Industry Insights / Luxury Wedding Marketing / Wedding Infographics / Wedding Industry News + Events / Wedding Statistics
The Splendid Collective: Think Splendid / Splendid Insights / FindAWeddingJob.com / The Wedding Job Blog / Form + Function / Live Splendid
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The information presented on this website is for educational purposes and does not constitute legal or contracted advice.