Thursday, December 1, 2005

Meet Liene


Liene Stevens, the founder of The Splendid Collective, is an author, speaker and consumer psychology expert specializing in the wedding and lifestyle industries.

With a current focus on the millennial generation, Liene consults and speaks on the primary areas of social influence, aesthetic and hedonistic consumption, buyer interaction, consumer socialization, lifestyle and psychographics, price perception, brand equity and brand loyalty. In other words, she studies how people make decisions, and more importantly, how they buy.

Her past life includes NGO crisis management and strategic development, as well as producing events for NGOs, corporations, and running her own event consulting firm. It was here that she realized she was better at helping others figure out their clients and put her education in intercultural psychology to work.

With her finger on the pulse of global trends, Liene has consulted clients on six of the seven continents. She has personally trained hundreds of wedding and lifestyle professionals and works behind the scenes with some of the industry's most influential brands, helping them increase profitability, market share and shareholder value. Her work has been described as "the steroid shot I needed to find my way" and her classes as "incredibly comprehensive, approachable and great fun." In addition, Liene's research on the millennial generation is now being taught as part of the MBA curriculum at three top-tier U.S. universities.

Liene’s expertise has been featured in over 100 media outlets including The New York Times, Forbes, CNN, Mashable, and The Wall Street Journal. In addition, Special Events magazine named her one of “12 Young Event Professionals to Watch.”

Liene serves on the Advisory Boards for the Wedding and Event Institute as well as The Birthday Party Project, a non-profit that provides birthday parties for homeless children based on the premise that joy changes lives. She previously served on the board of directors for the New York City chapter of the International Special Events Society (ISES) and is currently a member of the Association for Consumer Research (ACR).

Liene is the author of the book, Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today’s World. She is also the publisher of Think Splendid, the most widely read blog on the business of weddings and events.

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