Julianne Smith

Tuesday, July 31, 2007

wedding marketing social mediaPrior to founding The Garter Girl, the leading source for stylish wedding garters, owner Julianne Smith worked in public relations for over ten years as a political communications strategist.

Julianne was a presidential appointee for then-President George W. Bush and the spokeswoman for the National Nuclear Security Administration (NNSA), the U.S. government agency responsible for maintaining our country’s nuclear weapon’s stockpile and stopping the spread of nuclear material around the world. She also served on the White House’s traveling advance team for then-Vice President Cheney. In this capacity, Julianne was responsible for helping to set up events and was primarily focused on the media and press corps. She also worked on Capitol Hill for five years serving as the communications director for U.S. Congressman Ed Royce (R-CA-40) where she was responsible for all outreach to the media and the day-to-day interactions with the media.

Julianne has extensive experience crafting and implementing strategic communications plans; drafting press releases, speeches and columns; pitching story ideas to reporters; writing and editing targeted newsletters; developing large and small-scale websites; conducting background briefings; and speaking on- and off-the-record with members of the media.

In addition to her political PR know-how, Juli's stylish wedding garters have been featured on NBC’s Today Show, WeTV, Lifetime, Daily Candy, Martha Stewart, Brides.com, Glamour.com as well as many top wedding magazines and blogs.

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