Who Are You?Sunday, April 20, 2008
One of the biggest complaints coming from today's brides as they do research online has to do with the 'About' page, or lack thereof, on wedding websites. Here are some basic elements that should be included on your website:
Your Personal Name
Seems like a no-brainer, but you may be surprised at the number of wedding consultants who have websites that include zero information about the person or people behind the company, including their name.
A Short Bio
Another must-have for a service industry website is a description of who you are and what you do. Who are you? Why do you have the right to plan their wedding? This is not a description of what your company is about or what type of planning you do, but rather a short personal bio. Yes, your clients want to know about YOU. You don't have to include details of every person who may work for you, but at the very minimum you should include details about the owner or main consultant. For an example of what I mean, you can view the Blue Orchid Designs about page by clicking here.
A Photo of Yourself
People want to connect with you, and a photo is one way that they feel like they can. With a photograph of yourself on your site, you are no longer a faceless company. In the age of Enron and corporate scandals, people want to know that there is a person behind the name, and a photo is an easy way to help build trust in the consumer's mind. Just please don't let it be a photo of you from your wedding day. It may be the best photo of yourself that you have (let's face it, when else do we look that gorgeous?), but nothing screams novice or bride-turned-planner like showcasing your own wedding head shot.
For a blog, you don't have to include as full a bio as would for your website, but there should definitely still be one. It should include a photo of yourself or the blog's author if you are having an associate do the blogging, who you are in relation to the company, and a brief summary of why you are qualified as an authority on the subject. This doesn't need to be a formal resume with all your certifications, just a quick overview of who you are.
Who you are matters. Make sure that you are not turning away potential clients by being an unapproachable company.