The Stagnant vs. Evolving BusinessTuesday, May 06, 2008
"A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation."
- Andrew Grove
In this age of technology, this idea has never been more true. Google was started by a couple of Stanford graduate students in 1998 - just ten years ago! It has literally changed the way businesses operate and yet many refuse to educate themselves on how to effectively use the Internet to their advantage.
Often times, business owners get stuck in a rut because something didn't work once and so they never try it again later on. Perhaps you've always advertised even though the ROI doesn't warrant it. Maybe you've been successful without having ever advertised, but now you're at a point where your business would benefit even more if you did. Maybe making some slight adjustments to the way you set up your wedding day timelines would make the day flow even better, even though it's never been an issue.
I'd encourage you to take a hard look at the way you do things this week and ask yourself why you do something the way you do it. Why does your logo include certain elements? Why are you blogging (or not) for your company? What have you tried in the past that has failed that may work this time around? Think outside the box and then make a change so that one of your regular activities or business decisions can continue to evolve and not stagnate.