Meet the Planners :: Lara Casey

Friday, July 18, 2008

southern weddings

Name: Lara Casey (Isaacson) -  someday I will change my name.

Location: Just moved from Los Angeles to Chapel Hill, NC

Company Name: Bliss Event Group

Number of Years in Business: 4.5


How did you get started in wedding planning? 
My mother was a French chef and spent several years studying nouvelle cuisine in Paris. She always entertained and threw fabulous parties as I grew up. She would (and still does!) do everything from spending days finding the perfect table cloth, picking her own herbs and flowers from her garden, finding just the right music to set the tone for the evening, researching the history of a food and has cooked for my family from scratch (it took much prodding for us to make her buy a microwave several years ago) every night for as long as I can remember.  I caught the entertaining bug from her.

Bliss history in a nutshell: I started Bliss Event Group in Florida after years of dreaming about it and then met my husband (Navy doc) who was transferred to a base just north of Los Angeles. I didn’t want to give Bliss up and really wasn’t interested in starting over in a whole new market. So, I miraculously found Danielle Flowers (doesn’t she have a great name for a wedding planner?!) to take on the day-to-day business in Florida and be more hands-on in my absence. My husband separated from the Navy recently to begin his residency at UNC, Chapel Hill.  Danielle is now my business partner and after 2.5 years of flying back and forth for events and a thousand conference calls later, we are very excited to open a new Bliss branch here in North Carolina.

Since my husband returned from Iraq in November, I put wedding days on hold. Also, with the launch of Southern Weddings Magazine, I became far too busy to fly back and forth to the South to physically do weddings with Bliss (based in the Florida panhandle). I am looking forward to taking on new weddings of my own here in North Carolina now. I am itching to do a few fabulous fêtes!

If you had to start over what one thing would you do differently? 
Remind myself more often that every little “failure” would lead me to where I am now.

What's your favorite item in your emergency kit? 
My must-have item is a hot glue gun. Everything can be fixed with a little hot glue . . . hems, broken dress straps, bouquets, etc.

What is the best piece of business advice you've ever received? 
I love my parents. They always told my brother and I that we could accomplish anything if we accepted that failure is a part of life and growing. My mom would say “every path in life is hard.” I feel like I have a high tolerance for stress and challenges now. And in this business, that’s really what we do - navigate not only our stress but dozens of couples who have no clue how to wade though the scary wedding waters. I love what we get the honor of doing.

What two people (past or present) would you have as guests at a dinner party and why? 
1) My grandfather. He was a humble man who loved his family and God. I think of him everyday and would love to ask him a million questions about his life over some corn bread and sweet tea.

2) Shawn White. I am a huge ski/snowboarding fan. His fearless attitude about life and his sport are inspiring.

What are your three favorite blogs besides
Right now the blogs I am most inspired by are:

Jasmine Star because her writing is so heartfelt. I actually read her blog, not just look at her amazing images.

Honestly, Liene, your blog, Blue Orchid Blog. It’s like reading a wedding version of the NY Times every day.  I always learn something.  {Liene's note: I promise I did not bribe or pay her to say that, but hello!  Best compliment EVER - totally made my day when I first read it.  Thanks, Lara!}

Finally, a fun indulgence of mine is The Blog is Found.  I have been a fan of their work for many years. And they have the cutest kids on the planet. Seeing Jasper completely makes my day!

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