Improving Your Wedding Design CapabilitiesTuesday, November 18, 2008
Experts say that people write at a level just below what they typically read.
I believe this principle can be extended to wedding design as well - that wedding designers produce concepts at a level just below what they take in.
So the question then, is where do you go for inspiration? If you want to rise above industry standard, you can't be feeding your creativity with the work of other wedding planners and designers. No offense to those professionals, but if you want to stand out in the sea of sameness, you need to start filling your mind with a higher caliber of work.
May I suggest studying art that is out of your league. Study the historic greats. Pick up an art book from the library with collections of works by Picasso, Van Gogh, Monet and other artists. Study their use of color, their use of lines. Take note of the way they tell a story visually and without words.
Pick up some photography books - note the angles and processing used. What emotions do those pieces evoke?
Research high end interior designers - not just people who fill homes with furniture - but artists who truly create a haven and work of art for their clients. How do those rooms make you feel? Can you pinpoint what it is about those spaces that make you feel certain emotions?
A successful event evokes emotion in the guests and it is no small part of our job. Creating an event that makes people remark, and more importantly, makes them feel, includes more than matching the color of the ribbon on the napkin treatments to the floral arrangements on the Chuppah.
There is no reason you cannot be the industry leader as far as wedding design is concerned. Raise the bar on what you let your mind take in as inspiration and you'll notice a difference in how you view the world as well as a marked difference in your design work.