Meet the Planners :: Jessica PenningtonFriday, November 07, 2008
Name: Jessica Pennington
Company Name: Stella Event Design
Number of Years in Business: 1.5 years
How did you get started in wedding planning?
I got into event planning first, back in 2001. I have always wanted to plan events, so I began by taking courses while i was in college, as part of my public relations curriculum. I also worked as the university's special events intern for a year, which involved planning different events for 100-2000 students, which gave me great experience with organizing events on a large scale. I was lucky to have several amazing professors who worked hands-on in the event industry and allowed me to assist in both social events as well as non-profit events. Helping with friends weddings, planning social events, corporate and non-profit events, led to my desire to go into business for myself and officially open Stella Event Design in 2007.
If you had to start over what one thing would you do differently?
When I moved back to my hometown area after graduating, I assumed there wouldn't be enough interest in the area to support an event planning company. After a few years working at a corporate job and feeling things out, I realized how badly the area needed a company to service all of the destination brides coming to the area to get married along the lake shore. Since starting the business it has grown so fast, and I wish I would have taken the leap sooner!
What's your favorite item in your emergency kit?
It seems like every wedding has its own, but I think my all-time favorites would have to be my assortment of pins and clips for everything from problem bustles to boutonnieres and hair styles that won't cooperate.
What is the best piece of business advice you've ever received?
I think just the overall support of my husband has been the biggest piece of motivation for me. The fact that he's supported this endeavor from the start has made a huge difference as a first time business owner!
What two people (past or present) would you have as guests at a dinner party and why?
I would definitely have both of my grandfathers, because they both passed away when I was about 12. I feel like I really missed out on some of the great stories they must have had and I would love for them to see me grown and successful.
What are your three favorite blogs besides thesmartplanner.com?
I love Snippet and Ink, Masterpiece Weddings and looking at all of the delicious goodies at Bakerella!