Last year, the fab wedding photographer Anne Ruthmann introduced me to Ring Central, a phone service that helped streamline my business and set appropriate boundaries. I wrote about it previously on The Smart Planner here.
My friend Terrica from Fabuluxe™ Events also uses Ring Central for her business line and has agreed to share some tips on using it effectively for your business and incorporating your brand into it. There is a lot of information, so we'll share it in a series here on The Smart Planner this coming week.
Here is Terrica's introduction to her series on 'Infusing Your Brand Into Ring Central' and little bit of her story as to why she signed up for it:
I regarded Ring Central as extra and unnecessary expense when handling my everyday business. I already had my cell phone, and that phone had voicemail, which was basically all that I needed.
Reading a recent Twitter conversation about Ring Central and creating boundaries only solidified this for me all the more. I no longer wanted “just anyone” to have my cell phone number. I no longer wanted clients feeling like they had “all hours access” to me, and think “I know she’s getting this, but she’s just not answering my call”. After a client called me at 8 PM on a Sunday (seriously, what couldn’t wait 12 more hours when your wedding is nine months away?), I was ready to take the plunge.
Anything that I get, I tweak. It doesn’t matter what it is, and Ring Central was no exception. Ring Central will be another representative of my company, and it was absolutely imperative that it reflected that. Over the coming week, I will share with you the many ways I have “tricked out” Ring Central so that it is an extension of my method to communicating with clients, versus “just another expense”.
Thursday, December 4, 2008
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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7 comments:
As a Ring Central user, I am sure that I am going to find this series extremely beneficial. Thanks to both of you for doing this!
Love & Soul Always, Kay
I am so pleased about this series as I signed up with Ring Central last night. Your timing is wonderful!!
I can't wait to hear more, because the odd hour phone calls on my personal cell, makes this very intriguing. Can't wait for the series!
I've been considering using them so I can't wait to here Terrica's experience as well as how she's "tricked out" their services.
Your post is timed impeccably! In looking at my expenses for the last year, my office line is so darn expensive, but I always thought it was important to have good boundaries. This, I hope, is the perfect solution! THANKS!!!
Can't wait to see what you're doing with it and how you've made it work for you!!
Can I just say... in case it was never obvious before.... I love Liene. ;)
I am looking forward to this series. Funny thing is that I signed up for ring central last month. But, I then gave the number to my husband for his internet business because I felt like he needed it more than me. I am taking steps towards getting a storefront location in Los Angeles that will require me getting a static number anyway, so still not sure if it is worth it for me. However, it is a great service.
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