
Name: Rashana Anderson
Company Name: The Bridal Party
Location: New Jersey
Number of Years in Business: 1.5 years
Website: TheBridalParty.net
Blog: TheBridalPartyLLC.blogspot.com
How did you get started in wedding planning?
I've always been intently visual. Growing up as an only child, I enjoyed creating presentations, plays, parties and even concerts for my family and friends. As I got older my love for visual arts stuck with me. In college, I majored in Film and Television production with the intention of becoming a Film Editor. Although I never achieved great success editing, the fundamentals of the craft still drive me to this day. It is the film editor who creates the foundation of a motion picture and pieces the "story" together frame by frame . . . and in so many ways, the same skills are required when planning weddings.
I also performed and traveled as a wedding singer for 5 years with one of the most applauded bands in the NJ-NY-CT area. Through that experience, I was exposed to weddings of every size, style, theme and culture. I was also able to develop outstanding relationships with other wedding vendors, getting to know them and their work ethic from a vendor's point of view. So, in 2007 I started The Bridal Party and the rest is history.
If you had to start over what one thing would you do differently?
I would have started my company earlier. Originally I was going into business with a partner who was dealing with a few personal life issues that caused us to delay registering the company almost two years. Eventually, she decided not to partner in erecting the business at all and just wanted to assist from the sidelines. I didn't realize then that I should not have procrastinated, but you live and you learn.
What's your favorite item in your emergency kit?
I have two favorite items: safety pins and chalk! Safety pins come in handy for just about anything and chalk works wonders on the most stubborn of wedding gown stains, especially those made of silk.
What is the best piece of business advice you've ever received?
Mr. Preston Bailey gave me the best piece of business advice I've ever received. He said, "No matter how afraid you are or how unqualified you might feel, never walk away from an opportunity. If this is your passion, be honest about your abilities, but hit the ground running and work your butt off to make it happen." After all, that's what he did and how he's become the success he is today.
Which two people (past or present) would you have as guests at a dinner party and why?
Marilyn Monroe and Barack Obama. I'd love to sit and talk candidly about both their life experiences. Marilyn Monroe, because I've always been intrigued by her struggle and perseverance as well as her grace and glamour. Barack Obama, because his intelligence and inner strength is phenomenal plus his diverse background and upbringing are really interesting.
What are your three favorite blogs besides thesmartplanner.com?
The Bride's Café, Jessica Claire Photography Blog and Hostess with the Mostess.
Welcome to
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 




2 comments:
Liene,
SO honored to be a part of your blog.
Many Thanks!
I have been working on weddings and other events for a long time, like you I am very visual I always notice the smallest details. It is a passion that I cannot describe. I joke that I have an extra pocket in my brain just for planning. This year I decided to start an official business. I want to thank you for sharing the advice that you received it just what I needed , as I have begun to grow intimidated now that I am actually a business owner. I have been inspired and motivated by many of the post on the Smart Planner , but I believe what you shared has stuck with me in a very personal way.
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