Many wedding professionals claim to have a team working for them, but what they really have is an entourage. This distinction is usually directly tied into the owner's leadership style, which we will explore more later. Here's what I mean by team versus entourage:
Team
A team has a multi-tiered hierarchy, meaning there is an owner, a coach (manager), team captain and then varying roles. If everyone tries to play goalie, your team is going to be ineffective. When a team has defined roles and a hierarchy, they can be a powerhouse because each person is operating in their own strength and giftings. If the owner is out of town, decisions can still be made because there is a coach or captain, or both, who have the freedom to make certain decisions. A team is able to respect each other as adults and know the boundaries between being close-knit and becoming unprofessionally familiar. A team knows the difference between being busy and being productive, and automate where needed to cut out busy work.
Entourage
An entourage, on the other hand, has a hierarchy of one. There is one person who has authority to make decisions and it is generally the owner of the wedding company. People who work in an entourage generally don't have the freedom to express their opinions in public. You'll recognize them at industry events, because they never leave their boss's side and barely utter a word. An entourage may appear to be a team, but they are usually nothing more than a group of employees who are micromanaged and come running whenever the boss snaps their fingers. They may each have titles, but you can never figure out who really does what because the owner has their hands in everything. An entourage is generally never given real responsibility because the owner can never accept the fact that their employees could be better at something than he or she is. An entourage is usually in a flurry because they believe that the more active they are the more productive they are being.
Now from the definitions above it may seem that people working in an entourage would be depressed and miserable in their jobs. This is often not the case. Many people working in entourages do so because they genuinely want to work for and learn from their boss. The issue here however is that many of the owner's poor leadership traits are getting passed down to the employees and the cycle of unproductivity and poor business skills continues. Entourages also lead to burnout, for all involved. So what may seem to be working in the short term is often inflicting long term, invisible damage.
Questions:
- Do you have a team or an entourage?
- If it is an entourage, what can you do to make it more of a team? (If it is simply a matter of creating hierarchy structure, I recommend reading and applying the principles in The E-Myth Revisited.)
- How much freedom do each of your employees have within their roles? How much authority do they have to make decisions without you having to weigh in?
- Would each of them answer the questions above in the same way you did?
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8 comments:
This is an excellent post. I would hope that many planners now evaluate their current staff and see exactly which one they have.
Thanks for keeping us all on point Liene.
This is one of my favorite posts on the Smart Planner. Thank you for covering this topic and giving us such great advice.
As always, another eye-opener for us. Seems that we tend to be on the line between the team and the entourage... is that a teamtourage?
Your wisdom in words is remarkable. I wish I had a nickel for every time something you've written has sparked a conversation... (although your man in DC would take 4.5 cents of each one to re-distribute). :) xoxo
We have a TEAM now. I admit, I used to micromanage when I first began (operated more like an entourage.) I told my assistants how to do everything. I have learned that if you trust and truly respect your team members(and of course have the correct people on your team and in the right roles) that releasing your control is easy. Allowing others to make decisions and have control over those decisions and their consequences is empowering. As an owner (and now co-owner), it has allowed me to work on the business instead of always working in the business (Yay, E-Myth!) Although the "entourage" might make your company look good to the public (I see planners using the entourage a lot to make their company appear larger), it doesn't help your business.
Thanks for this post Liene! It helped me to reflect on where we started, where we are now and where we want to be in terms of our team!
Great post. I definitely have a team. They are all great and have wonderful input.
I think my staff would answer the questions the same way.
I have learned over the years watching other bosses.
Thank you so much for this post Liene. I am reflecting and making changes forthwith.
I just finished the E-Myth Revisited and boy were my eyes opened! This post is yet another eye-opener. Muchas Gracias!
Wow! I love the breakdown, once again another great and insightful post.
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