Graphic Design Promotion for Small Business OwnersTuesday, February 24, 2009
One of the best ways to increase your productivity is to let go of certain tasks so that you can focus more on the work that generates income for you.
An area that I find many wedding planners try to take on themselves, but that is better left to a professional, is graphic design. Whether you need an ad created for a magazine or blog, some new business cards or brochures, or a logo, these are all tasks that you do not have to do yourself. Many planners, in an effort to save money, believe that because they own photoshop or another design program, they are graphic designers. This is not the case. Plus, most often when wedding planners attempt to do their own design work, the text ends up pixely and the finished product delivers a homespun message instead of a professional one.
Believe it or not, there are rules for graphic design. Logos have certain criteria and aren't just a pretty script with some swirls added, and specific font guidelines are used for design text not because designers are boring and afraid of change, but because the fonts trigger certain responses in people as they read (for example, did you know that non-profit organizations tend to use serif fonts because it allows the eye to read more quickly and increases the urgency of the call to action for the donor, thereby resulting in more donations to the organization?). While you may not be adding swirls to your name or sending out fundraising letters, hiring a professional saves you time, energy and money in the long run.
To help you out, Kelly Ashworth, a professional graphic designer (as in, she has actual design experience and education and doesn't just play around on Photoshop) and one of our featured guest experts here on The Smart Planner, is currently running a promotion for small business owners. Right now, if you purchase one of her business design services (logo, identity, ad creation, etc), she will give you 1000 full color business cards totally gratis.
You can find out more information on Kelly's blog. This promo ends at the end of February, which is this Saturday, so be sure to snap to it!
PS - I do not receive any incentive for sharing about Kelly's promotion. I just think her work is the bee's knees and she is one of the best in the industry. If you want to be the best, then work with the best. Hire her already! You can follow Kelly on Twitter here.