Meet the Planners :: Emily Edwards

Friday, February 27, 2009

wedding planner

Name: Emily Edwards

Location: Peoria, Arizona

Company Name: Your Heart’s Desire Wedding Consulting

Number of Years in Business: 7



How did you get started in wedding planning? 
Many of my family and friends were encouraging me and telling me it was something I would be really good at. I took note of their comments and agreed that it was something I would really enjoy. I thought to myself, “One day I would look into starting my own business.” Then about 6 months later, I realized there is no such thing as “one day” and I decided right then and there to start my business.

I spent a ton of time researching, networking, reading and gaining every bit of knowledge I could to create value in the service I wanted to provide. It was incredibly important to me, not to hang up a sign and call myself a wedding planner until I had done what was necessary to be sure I was offering a quality service to my clients. I knew in my heart that this was not a hobby and that I was very serious, but I wanted everyone I worked with to be sure of that fact as well.

If you had to start over what one thing would you do differently? 
I would have created a professional website from the beginning. When I got started in 2001, having a website did not carry the same emphasis or importance as it does now. I had a very basic “free” site at the time and when I finally got my own URL and a professional site up in early 2005, I noticed a dramatic increase in exposure and business. Now, I wouldn’t even dream of starting a business without a website!

What's your favorite item in your emergency kit?
This may seem cliché, but I love my various sized safety pins. I keep those little guys on me at all times. I have never been a part of a wedding where I haven’t had to use one. They are invaluable.

What is the best piece of business advice you've ever received? 
Not to underestimate myself and my talent. I have found incredible success in my career by being the main influence on whether a wedding day turns out exactly the way my clients imagined it. But at the same time, I work very hard at being invisible and non-obtrusive. After all, it is not about me, but about the client. Whether or not I get “the credit” for the success is really not important to me – just that the day went according to how I planned it. So, at times in donning an air of humility, it leads to me secretly underestimating myself. But recently I read a quote that said, “Humility does not hide its gifts.” Such a simple statement, but it really made an impact on me. (Thanks, Liene!)

Which two people (past or present) would you have as guests at a dinner party and why? 
Jesus, because I have so much I want to ask Him, and my Grandmother, because I miss her more than anything and would love to tell her all about her great-granddaughter that she was two months shy of meeting.

What are your three favorite blogs besides
Melissa Jill Photography Blog, The LPM Blog, and c jane

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