Placing Marketing Materials at Weddings

Monday, February 16, 2009

One of the things I find that many vendors in the wedding industry tend to forget is that this is a service industry and that the primary root of the word service is serve.  We are in this industry to serve others and to help make their special occasion run smoothly and their memories full of joy instead of stress.

While I don't believe in being an indentured servant to your clients, I do believe that many wedding planners (as well as other professionals) need to let their ego take a backseat and really focus on making the day about the bride and groom.  I once heard a deejay remark that the deejay or band should be the focal point of the reception.  Um, no. The couple should be the focal point of the reception.  The wedding should never be about the vendors who make it happen; it should always be about the guests of honor. 

When it comes to placing marketing materials at a wedding reception, I am a big stickler on this.  Business cards should be handed out upon request, not placed on every table or on the deejay's booth.  In fact, I would argue that placing your brochures or an email sign up sheet or business cards at a reception is disrespectful to the client and smacks a little of desperation.  When a couple has spent months poring over the design of their tables and has then spent several hundred (or thousands) of dollars on each table to achieve the look, then having a vendor's marketing materials on the table or in the reception space is a sure-fire way to tacky it up.  Again, this wedding is about the bride and groom, not about the people who produced it.  (Caveat: I do think that a photographer's slideshow of photos from the day is fine, as it is an added value for the couple.) 

When a guest asks me who the photographer is or who the deejay is, I hand them a business card for that particular vendor from a few that I keep on me during the wedding.  This allows that vendor's information to get into the hands of those who want it in a discreet manner and keeps the focus on the bride and groom. A wedding professional's signature should be their excellent work, and when a they do a great job, people will and do ask for their name and information.

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