Meet the Planners :: Wendi Hroncich

Friday, March 06, 2009

seattle wedding planner

Name: Wendi Hroncich

Location: Seattle, WA

Company Name: Ethereal Events

Number of Years in Business: 4

Website: etherealevents.com

Blog: weddingplanningwithetherealevents.blogspot.com

How did you get started in wedding planning?
After graduating from college I decided that I did not want to move to Los Angeles and try to become a film actor, which had been my plan for the previous four years. I was bartending at a high end restaurant and did not like it very much, so to move to LA and continue to do so with the hope and a prayer of making it as an actor did not sound good to me. I read an article that featured wedding and party planners as the new and upcoming professions. The idea of planning parties for a living sounded wonderful! I started talking about it at work, and found out that my bar manager was a professional DJ and pianist. He gave me the contact information for a few planners he respected who may have been looking for an assistant or apprentice. My business partner was looking to transfer her business over to someone when she became a mom, so it was a perfect fit. I knew nothing of the industry except that I loved attending weddings. I knew this was not enough to be sure it was the carer for me or successful in the industry. I took the opportunity she was presenting me slowly and with great care. I apprenticed with her for a year, then became her assistant for a year, finally a partner in the company, and now owner of our/my company.

If you had to start over what one thing would you do differently?
I would not be so timid. When I first started with Ethereal Events I didn't take full advantage of the introductions or opportunities offered to me in fear of stepping on my mentor's toes. I didn't have the confidence or knowledge I have now, and I regret not being more true to my personality. Fake it until you make it means more to me now!

What's your favorite item in your emergency kit?
This one is tough. I'm torn between the practical items that get so much use like my sewing kit and fashion tape or double satin ribbon and double stick tape. I think I have to go with ribbon and double stick tape. I love adding just a little accent to places that could use a little color. Whether that be the brides maids bouquet cylinders or candy buffet jars a little colored satin ribbon adds a finishing detail; and double stick tape makes it so clean and easy. I love the person who thought of double stick tape! It's amazing.

What is the best piece of business advice you've ever received?
My mom always instilled how important it was to follow your dreams and pursue your passions in the life you choose. This translated into business advice when she said, "If you love what you do it will never feel like work." I have found this to be true. I am not always sure how I was going to make it all work, but I LOVE what I do. When I am with a couple or meeting with vendors it often doesn't feel like work. I feel like I am meeting with friends and having a wonderful time. Every day I try to create my dream and continue to following my passion.

Which two people (past or present) would you have as guests at a dinner party and why?
I would love to sit down with Jacqueline Kennedy Onassis and my father. I think I could learn a lot from both guests about myself and how to be the person I want to be.

I have so much admiration for Jackie's style and grace. She is an icon in fashion as well as a beautiful, powerful woman. She lived a very public life and maintained an elegance I strive to have.

My father could teach me a lot about my roots and his dreams for me. I lost my father at a young age and never really got to know him. I would love the opportunity to get to sit down and talk to him, really get to know who he was/is. I think he would also really enjoy the other company at the party!

What are your three favorite blogs besides thesmartplanner.com?
Being from Seattle I love: What Junebug Loves, as well as Earth Friendly Weddings, and Totally Tabletops.

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