5 Mistakes Companies Make When Pitching Wedding BloggersWednesday, May 13, 2009
As the author of a popular wedding blog and a wedding planner, I get a lot of pitches from vendors trying to get their products featured on my blog or their services listed on my preferred vendors list. The same mistakes are made by the vendors pitching to both, so while this post will be about how to better pitch to wedding bloggers, you may benefit by keeping some of these points in mind while talking to wedding planners, too.
Please keep in mind that many wedding bloggers receive a ton of blog post requests every day. Part of the reason why it may seem hard to get their attention is because of the simple fact that there are so many people vying for the same attention. It's not an impossible task, however. Everyone has to start somewhere, and after all, you won't have anything worth having in life if you never ask for it. Knowing how to ask is half the battle. Here are some of the top mistakes people making when pitching to wedding bloggers:
More than once I've received blog pitches with "we're the favorite product of So and So's Wedding Blog" as the reason I should blog about the product as well. While this may be well-intentioned, it comes across to the author as "if it's good enough for them, it's certainly good enough for your inferior blog". Comparing the person you are trying to pitch to another blogger is not the way to get your talents written about. Same goes when pitching a wedding planner.
Getting Their Name Wrong
Check, double check and triple check before sending out your email. If you are copying and pasting a form email to 500 different wedding bloggers (and please don't), make sure you've changed the salutation to the current recipient's name. I receive emails all the time addressed to other wedding bloggers and they almost always get automatically deleted.
Ignoring Their Requests
Many bloggers have a policies page or a blurb somewhere on the front page of their blog telling you how to contact them and for what. Read it. And then follow their instructions. Assuming you're the exception to their "no phone calls, please" request will not get you very far.
Not Reading Their Blog
Reading the blog you're pitching seems like a no brainer, right? You'd be surprised at the number of emails I receive that say something to the effect of "Since I know you feature beautiful real weddings, we'd love for you to feature this one". And then attached are twenty full-res uncompressed photos that eat up my inbox space. Blog pitch fail. I know immediately that the person requesting the promotion has never given my blog more than a two second glance. I say this because I do not feature real weddings - my wedding blog is focused on practical advice from a professional's perspective. Find out what the blog you're requesting coverage from is about and then pitch accordingly.
Sending To Every Email Address You Can Find
While there are other people who work for my company and their emails can be found online, it is not okay to email every address you can find in the hopes one of them lands in front of the blog's editor. Don't annoy us by sending us all the same email - we do talk to each other. While you may reach different people with my company, for several bloggers, the different email addresses all go to one person. The emails are different for their administrative organizational use, not for you to blanket all of them with a product pitch.
As I mentioned earlier, it's not an impossible task, and we do want fresh content and fun finds to write about. By keeping some of these things in mind when you pitch, you'll increase your chances of getting written about.