Many people didn't get into the wedding industry to do sales - they got into it as a way to express their creativity. But the simple fact of the matter is that without sales you don't have a business. You can have a fantastic widely-read blog, a zillion Twitter followers (take that, Ashton and CNN), but if you can't close the sale once you're sitting face to face with a potential client, then all of your work in marketing and online media to attract that client is moot.
This is where Saundra Hadley comes in. Before opening her event planning company, planning . . . forever events, Saundra spent years working in the sales and advertising world. To say she is talented in sales is an understatement. Saundra could sell ice to an Eskimo and may even be the secret to negotiating peace in the Middle East. I have on more than one occasion, told Saundra to just sell her own company and come sell for me all day long. She didn't go for it, go figure.
Fortunately for all of us in the wedding industry, Saundra recently launched SaundraHadley.com and is available to speak on sales strategies to event industry professionals. If you're planning an event and need a speaker on this important part of business - she is hands down the one to call. She is also going to be offering one-on-one coaching, so if you'd like some personal attention, that will be available as well.
I have learned so much from Saundra in the few years I've had the pleasure of her friendship and I can safely say she is the real deal. She knows what she is talking about, she can back it up and she won't lead you astray. You can check out her website here and follow her on Twitter here.
Photo of Saundra speaking at Eventology 2009 by JK Photography
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