Some wedding professionals aren't afraid to blog because their ideas will get stolen; they're afraid to blog because they are scared that their clients will see that they've used those same ideas before.
It's easy to convince a bride that your creative idea for a guest book table is fun, fresh and unique. It's easy to tell her that you've created it just for her. And as long as you keep your ideas offline, how would she know? All it takes is for a former bride to post her wedding on Facebook and suddenly your current bride is seeing, via six degrees of separation, her "custom" wedding design already done at someone else's wedding.
If a couple is paying you to come up with a new idea, then it needs to be a new idea, not an idea you've been recycling for two years and hoping they never find out. As business strategist Gary Hamel says, "if customer ignorance is a profit center for you, you have a problem".
Putting your ideas out into the world online not only allows you to set a trend and claim the idea as yours first, but it also forces you to be more creative, to think up new ideas, to push your designs further. It will make your work more difficult. It will make your work better.
There are some things that should not be shared online until they're ready (true proprietary information and certain projects related to pending patents and trademarks come to mind), but there are plenty of ideas that should. If you have a truly creative idea, put it out there. Then go invent a new one.
Welcome to Think Splendid, the blog of Splendid Communications! We are an online media consultancy serving the wedding and hospitality industries. We help companies discover and maximize their online voice in order to effectively increase their brand presence and add to their bottom line.
We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need for businesses to communicate effectively and deepen relationships with their customers will remain.
Splendid Communications subscribes to the view that the world is a bakery that produces fresh opportunities each day and not a fixed pie where each person has to fight for the last crumb. The purpose of our blog is to encourage you to Think Splendid; both in business and in life.
We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need for businesses to communicate effectively and deepen relationships with their customers will remain.
Splendid Communications subscribes to the view that the world is a bakery that produces fresh opportunities each day and not a fixed pie where each person has to fight for the last crumb. The purpose of our blog is to encourage you to Think Splendid; both in business and in life.
photo by Sloan Photographers
1 comments:
I love this! It's quite a challenge but a fun one. I should add that this sounds like something that Sean Low would write, and that's a compliment.
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