When reading a newspaper article with quotes or watching an interview on your local TV news affiliate, there’s no expectation of interacting with the person being interviewed. It’s passive. Not so in social media. People engage with the tools because they want to connect with people. If you don’t tell people that in fact an outside party is blogging on your behalf, then your social media efforts are a sham. And when you’re found out, you will lose trust.
- David Mullen
I think ghost blogging makes sense to many companies. Many CEOs do not have the time to blog. Even more important, not everyone has the skill to write a successful blog, nor the ability to communicate his/her ideas clearly.
- Khalid Saleh
Your thoughts?
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6 comments:
Interesting question! Personally, I think that ghost-blogging for a specific person shouldn't be done. I do think that readers have the expectation, if your name and picture are on your blog, that you're actually writing the posts.
I suppose it's fine for a company to have a general blog, where a nameless, faceless blogger simply updates information - that's more of a news feed. If a CEO doesn't have the time or skill to blog, they just shouldn't blog - pretty simple.
I agree that you shouldn't let your audience read your blog and think it came from you. I think it defeats the purpose of having a blog.
I agree with the previous comment - if the blog is a general news blog for a company it doesn't really matter who writes it, but when it is supposed to be from a specific person I think that using a ghostwriter is deceptive. In the long run it's counterproductive, as readers will recognize that it's not authentic and the "blogger" will lose credibility.
I think that readers will trust the information the blog is sharing more if the writer's identity is revealed. I can see how a very busy CEO would not have time to blog so maybe he should have the business/company have a blog so others along with himself can contribute to it. I personally would stop reading a blog if I found out that there was ghost writer involved.
Liene-
Ghost blogging makes me as crazy as "wedding consultants' who's websites tell people their are the top of their market...but never tell you their name or a photo!
The concept of ghost writing defeats the whole purpose of having a blog and facebook page. Having ghost writer does not allow vendors and clients to get to know you, your personality and style.
This puts the idea into clear perspective for anyone considering it.
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