Is Ghost Blogging An Acceptable Practice or Public Deception?Saturday, July 25, 2009
When reading a newspaper article with quotes or watching an interview on your local TV news affiliate, there’s no expectation of interacting with the person being interviewed. It’s passive. Not so in social media. People engage with the tools because they want to connect with people. If you don’t tell people that in fact an outside party is blogging on your behalf, then your social media efforts are a sham. And when you’re found out, you will lose trust.
- David Mullen
I think ghost blogging makes sense to many companies. Many CEOs do not have the time to blog. Even more important, not everyone has the skill to write a successful blog, nor the ability to communicate his/her ideas clearly.
- Khalid Saleh