Stanley does a great job at clearing up many of the myths that surround working with the wealthy, especially regarding their purchasing decisions and spending habits. Knowing certain details about how your target market buys and thinks through their wedding purchases can also go a long way in how you choose to write your blog (using and/or avoiding certain vocabulary, selecting which photos to share, etc) and promote your company online.
Both books have meaty insight, but if you only have time to read one at this point, choose Marketing to the Affluent.
Have you read either of these books? What were your thoughts?
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5 comments:
OOO, I haven't read these yet, Liene - your book recommendations are always fabulous. Are they on Kindle? I find it so much easier to read anything on my Kindle these days! Thanks for the always current and relevant book recommendations.
I haven't read either one, but I planned on going to Barnes & Noble today so thank you for the heads up! I will comment back when I'm finished reading ...
Loved 'Selling' - especially the parts about how wealthy clients find people to hire.
I didn't know that there was a 'Marketing' one too. Will definitely check that out.
I am reading Marketing to the Affluent right now and it is very interesting. I think a lot of the book is timely especially the section on "recession proofing" your business. It is a real eye opener about why it is important to sell value vs. a commodity. Good stuff.
Wish the publisher offered a Kindle version of them.
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