Marketing to the High-End BrideMonday, August 17, 2009
For those of you who work in the luxury wedding market, there are two books I strongly recommend reading: Selling to the Affluent and Marketing to the Affluent, both by Thomas Stanley.
Stanley does a great job at clearing up many of the myths that surround working with the wealthy, especially regarding their purchasing decisions and spending habits. Knowing certain details about how your target market buys and thinks through their wedding purchases can also go a long way in how you choose to write your blog (using and/or avoiding certain vocabulary, selecting which photos to share, etc) and promote your company online.
Both books have meaty insight, but if you only have time to read one at this point, choose Marketing to the Affluent.
Have you read either of these books? What were your thoughts?