*Khris Cochran, the creative brainiac behind the DIY Bride has launched a new blog called Behind the Scenes at DIY Bride. Posts so far include life with a newborn baby, a peek into the many facets of her company (blog, books, classes, product line) and thoughts on promoting her second book which will be released in December. Khris is one of my very favorite people in the wedding industry; she is down to earth, ridiculously intelligent (the woman has a PhD in Naval Architecture for goodness' sake), incredibly talented, funny, witty, genuinely nice, and so on and so forth. Her new blog is sure to inspire, so add it to your reading list ASAP.
*15 Tips for Writing Effective Email from Think Simple Now.
*Tips on how to export and view Google Analytics data in Excel.
*Doing The Math On Discounting
*Book of the Week - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Quick summary from Publishers Weekly: Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." Which are you currently operating in? If you are concerned about other wedding planners, photographers, graphic designers or bloggers undercutting you all the time, then you are in a red ocean.
Do you have any splendid finds to share?
Welcome to 
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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1 comments:
thanks for these links! it's always helpful to see what other people are reading... it's like my custom, trustworthy, wedding-related digg ;)
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