Splendid Sundays Volume 8Sunday, September 06, 2009
A handful of splendid finds and interesting tidbits from around the world wide web:
*Graphic designer Trisha Hay and modern wedding photographer Becka Knight have teamed up to create Color Me Inspired, a blog devoted to providing inspiration for brides and wedding vendors. All of the content is owned and created by them, which means the sky's the limit on their creativity. Their first post even includes a DIY fan template in your choice of three colors. You can follow Color Me Inspired on Twitter here.
*Do you do email marketing for your business? Here is a list of 100 words to avoid because they trigger spam filters.
*Your competition probably isn't who you think. Many wedding planners assume that other planners are their competition because they are selling the same service. The truth is that your competition is more often than not the mother of the bride, the bridesmaids or the friend who loves planning parties and will plan the couple's wedding as a gift. Same goes for the friend from college who loves photography and the co-worker who recently purchased Photoshop and a new Epson home printer and is now practically a graphic designer (heck, she even has her own card shop on Etsy).
*Eye Candy IS A Critical Business Requirement. See also the In Defense of Eye Candy article on A List Apart. Does your website or blog invite trust? (Note: if you are using Blogger and have the "Followers" widget visible, remove it. It screams amateur.)
*As a recovering email auto-reply user, I loved this post by Peter Shankman of HARO on auto-replies. I had adopted the Tim Ferris email auto-reply method after reading his book, and it subsequently annoyed everyone who received it. Not the outcome I was going for. I dropped it after a friend rightly pointed out that the auto-replies sound like "if you don't reach me during a certain time-frame, you're SOL". Is your auto-reply actually helping your customer service and brand experience or harming it?
Do you have any splendid finds to share?