*Graphic designer Trisha Hay and modern wedding photographer Becka Knight have teamed up to create Color Me Inspired, a blog devoted to providing inspiration for brides and wedding vendors. All of the content is owned and created by them, which means the sky's the limit on their creativity. Their first post even includes a DIY fan template in your choice of three colors. You can follow Color Me Inspired on Twitter here.
*Do you do email marketing for your business? Here is a list of 100 words to avoid because they trigger spam filters.
*Your competition probably isn't who you think. Many wedding planners assume that other planners are their competition because they are selling the same service. The truth is that your competition is more often than not the mother of the bride, the bridesmaids or the friend who loves planning parties and will plan the couple's wedding as a gift. Same goes for the friend from college who loves photography and the co-worker who recently purchased Photoshop and a new Epson home printer and is now practically a graphic designer (heck, she even has her own card shop on Etsy).
*Eye Candy IS A Critical Business Requirement. See also the In Defense of Eye Candy article on A List Apart. Does your website or blog invite trust? (Note: if you are using Blogger and have the "Followers" widget visible, remove it. It screams amateur.)
*As a recovering email auto-reply user, I loved this post by Peter Shankman of HARO on auto-replies. I had adopted the Tim Ferris email auto-reply method after reading his book, and it subsequently annoyed everyone who received it. Not the outcome I was going for. I dropped it after a friend rightly pointed out that the auto-replies sound like "if you don't reach me during a certain time-frame, you're SOL". Is your auto-reply actually helping your customer service and brand experience or harming it?
Do you have any splendid finds to share?
Welcome to 
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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2 comments:
The info about auto-replies was so helpful! I think they can be done as long you use it for the right reasons: when you're gonna be out of the office for a long period of time.
hi liene
just found your blog. very cool. i love your philosophy statement: "We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need to communicate effectively and deepen relationships will remain."
there is nothing without story....that is what makes us social beings...or rather we are social beings because we tell stories...around the fire, on stage, on TV, on Twitter.
i'll be honest. i found your blog from searching "videographers" on CoTweet and saw your posting about why do talented photographers recommend talentless videographers".....couldn't resist checking you out.
i'm a filmmaker/writer (slash videographer, slash designer etc!!) so i was amused by that and not sure i have a good answer...you're probably onto something.
i'll be more honest and say i was on CoTweet for one of my jobs. i write and manage the social media side of ContentCube , an online file sharing and collaboration site specifically designed for media professionals.
sounds like you've got some good strong opinions, and that you care about things looking good and being done right so i'd be curious what you thought about ContentCube ....
also just curious to read more of your blog...helpful ideas for my other freelance work.
cheers
marlowe
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