Top 20 Wedding Planning Blogs by Unique Visitors

Monday, September 21, 2009

Wedding blogs have become a micro-industry of their own within the wedding industry in just a few short years. Blogging is an industry that includes several different business models, some lucrative and some not.  It's also an industry that is shrouded a bit in confusion and fuzzy numbers, in part because it is so young.

Because of this, I am starting a monthly feature that will list the top 20 wedding planning blogs by unique monthly visitor count (this information is public, by the way, and I have cross-referenced it with both free and paid sources). Out of respect to the bloggers, I won't post the actual visitor numbers, just the blog's rank in the top 20.

I was inspired to share this information after having several media kits sent to me with claims that are blatantly untrue.  To be fair, much of it is just a lack of understanding on the part of the blogger of how to accurately read the statistics that Google Analytics and other tracking sites provide.  While these inflated numbers may serve the blog's business purposes, they do not serve the business purposes of the vendors submitting material for publication and who are providing the ad revenue many of the blogs depend on.

It's important to note that higher traffic does not necessarily result in more click-throughs for vendors who advertise or are featured in editorial.  For example, The Bride's Cafe consistently delivers more qualified and convertible leads for vendors who are featured than some of the other higher trafficked blogs do for the same vendors with the same variables (day of week and time post goes live being among them).  Have a strategy in place that works for your business before you submit content or sign an ad contract with any website or blog.

Wedding Planning Blogs - Traffic Rank as of August 2009

1. Weddingbee
2. Offbeat Bride
3. Style Me Pretty
4. OnceWed
5. Elizabeth Anne Designs

6. Vintage Glam Blog
7. Snippet and Ink
8. Wedding Chicks
9. 100 Layer Cake
10. Green Wedding Shoes

11. Junebug Weddings
12. 'I Do' It Yourself
13. DIY Bride
14. Brooklyn Bride
15. Oh So Beautiful Paper

16. Southern Weddings
17. The Bride's Cafe
18. Blue Orchid Designs
19. Ritzy Bee
20. With This Ring

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