Change the titles of your photos to keywords that describe the photo.
For example, when photos are uploaded to a computer, many of the individual photo titles default to a combination of numbers and letters: DSC_8247, 34358_9492, etc. Many photographers and some wedding bloggers will even change the default titles for their own filing purposes: ThinkSplendid_ClientName_37, etc.
By changing the titles to a description of what the photo is (ex: pink peony centerpiece; green and white bridal shower, etc) you increase its chances of being found in a Google search.
When adding the keywords, keep it simple and descriptive of the photo. Put yourself in a bride's shoes and try to think like they would. What will they have to type into the search engine to find your photo? When people sit down at a computer to search for wedding inspiration, they are not typing in DSC_8247.
Avoid listing several random keywords together (ex: 'Best Wedding Cake Baker in West Los Angeles, Orange County, San Diego, all of Southern California and the World') and focus instead on what makes that photo unique.
Doing this may add a few minutes to your blogging process, especially if you are not a photographer and don't have the software to run a quick action, but the return on those few minutes will pay off in the long run.
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12 comments:
Thanks for this Liene!
We used this at EAD and it definitely paid off. I would find our images while searching for random wedding related things all the time.
Thanks, Liene! I'm a photographer who's been blogging for about 8 months, and that concept hadn't crossed my mind! Appreciate all of your marketing and helpful tips...you're doing a wonderful job!
Jessica
www.JessicaFreyPhotography.blogspot.com
totally agree! thanks for the insight! :)
Great information, Liene. Thanks for the tips!
Excellent post...this also works well with sites that are built the correct way. I recently did an article with PDN that outlined a similar naming convention for websites. Love the tips!
It's well worth the few minutes! I rename my pictures, but since searchers don't care about what my client's name is, I still change the title to be relevant even though it takes extra time.
I did this and never realized its effect until I looked at my analytics a few months ago. It definitely works.
Great advice as usual Liene!
Ms. Liene,
I think another tip you could touch on would have people archive their blogs with something other than dates! As a blog-reader I would rather search by category, subject, etc than date because dates could take up your whole day! Just a thought :)
Liene - these tips are great! Although I am not in the wedding business, your posts and articles are applicable for so many people. Thank you, thank you!
Excellent insight!
We so need to work on this! Thank you for the reminder!
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