If you want brides to read your wedding blog, don't try and sell them anything. Don't talk about what you can do for them as a wedding professional. Don't talk about your store or your publication. Don't only talk about the products your store carries.
Brides are reading your blog in search of information or inspiration that will help them have a better wedding. If you make it your goal to help them have the best wedding possible, regardless of whether they hire you or not, the chances of your phone ringing will increase exponentially and you'll find that doors will begin to open to opportunities you never even thought to dream up.
Remember, the world is a bakery that produces fresh opportunities each day. It's not a fixed pie where everyone has to fight for the last crumb. You can argue that these are quaint philosophies with no real-world application, but this is largely how I've built my wedding business in a relatively short amount of time. And it's worked.
Try it out: blog valuable "I should really be charging for this" information three times a week for six months. At the very least, if it doesn't get your brand a broader audience or more calls, it will have increased your search engine rank, making it easier for other brides to find you on Google later on.
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3 comments:
Liene, thank you for this fantastic post! I don't know where I was in July, but this has really made me think about the dandyLion blog. Thank you!
Warmly,
lindsey
Thanks, Liene! I often grapple with this because while I can see the appeal of including "information I should be charging for" on my blog, I struggle with the fact that clients are contacting me to hire me for this information, so why give it away for free? I know that there is a strong likelihood that they may hire me anyways, but I just don't know that it is a risk that I am willing to take at this point...
So appreciative of your advice always!
Ashley
Ashley, I think especially in this economy, couples are spending their money on people they can trust both as people (the personal element) and as experts in their field (the business element). Blogging information of value shows that there is more where that came from and that you actually know what you are talking about.
This makes it much easier for potential clients to choose you over someone else who may be talented, but is keeping that fact to themselves by only telling people they are talented and never showing it.
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