Today is the first day of National Breast Cancer Awareness month, and if you are in the wedding industry, I would like to encourage you to become involved with Pink Initiative.
Founded by wedding photographer Emilie Sommer, Pink Initiative is a collection of wedding industry professionals and private donors dedicated to funding awareness, outreach, education and research for breast cancer. After a nine month wait, Pink Initiative received it's official 501(c)(3) non-profit status in August (the effective date was made retroactive to October 2008, so all donations prior to August are still tax deductible).
If you or your company would like to be involved, please check out Pink Initiative's latest newsletter on how to do so, including some grassroots ideas from other professionals. You can sign up for the newsletter or make a donation to Pink Initiative on the website (a new website is in the works) and see who else is involved so far. You can also follow Pink Initiative on Twitter, which features daily WedFacts, PinkFacts or PinkQuotes.
A prevention for polio was discovered in our parents' lifetime, which up until then was a feat considered hopeless. Let's press on together so that we can say the same about breast cancer in ours.
Disclosure: I am on the board of directors for Pink Initiative.
Pink Initiative tag designed by Kelly Ashworth Design; photo by Darby Elizabeth Photography; photo shoot for Bride and Bloom Magazine.
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1 comments:
Liene - thanks for sharing info on the Pink Initiative today!
Not related to today's post, a coworker share this video today, and I thought you might find it interseting, about the power of social marketing. At my job we have been trying to sway senior management to see the value in social marketing and embrace it. Just thought I'd share in case you had not seen it!
http://www.youtube.com/watch?v=sIFYPQjYhv8
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