Getting Results From Your Wedding Blog Ad

Thursday, October 08, 2009

Remember the Pareto principle, the rule of thumb that 80% of a company's sales come from 20% of their customers? Well, research from Comscore Inc shows that this rule applies to the Internet as well.  According to their studies, 80% of clicks on Internet ads are produced by only 16% of the users.

This begs the following questions for businesses in the wedding industry:
*Do you know which wedding websites or blogs are reaching your specific type of bride?
*Are you spending your online advertising budget with the right outlet?
*Does your ad design appeal to your specific bride or are you just trying to be "wedding-y"?

Running an online ad that is designed and targeted to the masses will most likely fail because the masses aren't the ones who are clicking. Revisit your online marketing plan and refine where needed so that you can better capture the attention of the 16%.

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