Remember the Pareto principle, the rule of thumb that 80% of a company's sales come from 20% of their customers? Well, research from Comscore Inc shows that this rule applies to the Internet as well. According to their studies, 80% of clicks on Internet ads are produced by only 16% of the users.
This begs the following questions for businesses in the wedding industry:
*Do you know which wedding websites or blogs are reaching your specific type of bride?
*Are you spending your online advertising budget with the right outlet?
*Does your ad design appeal to your specific bride or are you just trying to be "wedding-y"?
Running an online ad that is designed and targeted to the masses will most likely fail because the masses aren't the ones who are clicking. Revisit your online marketing plan and refine where needed so that you can better capture the attention of the 16%.
Welcome to Think Splendid, the blog of Splendid Communications! We are an online media consultancy serving the wedding and hospitality industries. We help companies discover and maximize their online voice in order to effectively increase their brand presence and add to their bottom line.
We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need for businesses to communicate effectively and deepen relationships with their customers will remain.
Splendid Communications subscribes to the view that the world is a bakery that produces fresh opportunities each day and not a fixed pie where each person has to fight for the last crumb. The purpose of our blog is to encourage you to Think Splendid; both in business and in life.
We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need for businesses to communicate effectively and deepen relationships with their customers will remain.
Splendid Communications subscribes to the view that the world is a bakery that produces fresh opportunities each day and not a fixed pie where each person has to fight for the last crumb. The purpose of our blog is to encourage you to Think Splendid; both in business and in life.
photo by Melissa Jill
4 comments:
Excellent point Liene! 8/20 could also be said of clients too...trim the fat :) Spend time on those that respect and value your work.
I have love- hate relationship with this blog. I love all the great advice... but I hate that I end up giving myself a list of to-dos based what I read... but then again I love the results I get.
Thanks for reminding me I need to refresh my advertising ROI analysis.
Great post, thank you- this makes me think harder and longer about my business decisions and I'm sure I'll reach a better outcome. So glad that you're out there, helping us Liene!
this is such a great point and one we need to remember! especially about our ad reaching that slim target we want it to reach...it doesnt need to speak to all...cause we each have a target clientele that WILL react to it...thanks liene!!! xoxo
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