The results? Even with the purposeful neglect, the blog still receives several thousand unique visitors per day. Many find it through a Google search for wedding-related search terms that bring up related posts I wrote two and three years ago. The subscriber count has still been increasing daily as well. Because the content is largely text based and not photo based, it has given the search engines a wealth of information to crawl. Also, because my focus for that blog has always been practical, tried-and-true wedding planning advice rather than being heavy on the visual inspiration side, the information presented is still relevant to today's couples because it isn't trend based.
So how does this information help you? It means that even if you blogged often for a year, with text and not just photos, and then walked away, your blog would still help generate organic search engine results for your company. This is a benefit that blogging has that Facebook, Twitter, Friendfeed and other social media outlets do not. When you post your content on those sites, they help increase the rank of those sites. When you apply the content to your blog, it helps increase the search engine rank of your own site or blog.
I do believe Twitter and the other sites are valuable for their own unique reasons, but comparing each as though they bring the same things to the table is an apples to oranges scenario. Understanding what each social media tool offers and how it can help your company is critical to developing an online media plan that brings a return on the time, energy and money you invest.
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7 comments:
This is an interesting post Liene. Thanks for sharing. I find it especially true because it's often tough to remember that not everyone has access to Facebook or Twitter... but (nearly) everyone has access to the web. However as you said - both certainly have their own merits.
Liene, this is interesting and very usefull info. Thank you for updating us with your "blog neglect" results. This year I decided to make my posts more image heavy because I thought brides were looking more for inspiration in the form of images rather than info. While my unique visitors are up because I name my images well, I agree that my visitor hits would be higher if my blog had more information content in the form of text.
This is something I will strongly consider as I move forward in my blogging content.
Thanks again!
This is fascinating and cheers to you for taking such a leap in regards to your blog. I think another key is original content. When a blog is saturated with images, it's likely that those images will have appeared a million different places after a year or so. Text is truly unique in that way.
Such great food for thought, Liene. Definitely something to keep in the forefront of our minds. Thanks for sharing.
Thanks Liene--an empowering post! As a writer-turned-blogger, it's so good to know that putting fresh thoughts into words is meaningful and will continue to be. Speaking of--I always enjoy your posts here!
It's true. A blog is the gift that keeps on giving. It's a technology asset that, once established, stays around for as long as you want it to. And as you've found, continue to drive traffic to your site(s) even after neglected ;)
Very Interesting!
Thank You!
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