Google Analytics
googleanalytics.com
Cost: free
Google Analytics is, by far, the most powerful free tracking service available on the market today. It is even better than some of the paid services (in large part because it used to be a somewhat pricey paid service before Google bought it). It allows you to track unique visitors, returning visitors, the amount of time those visitors spend on your site, the keywords people type into Google to find your site (example: wedding florist in San Francisco), the time of day your blog gets the most amount of traffic and much more. In addition, Google also recently purchased Feedburner, which tracks subscribers, and has been integrating those statistics into Google Analytics as well. If you only had to choose one statistics tracker to use, I would recommend Google Analytics.
Statcounter
statcounter.com
Cost: free for the most recent 500 visits, then $19.99 and up per month
Perhaps the most useful function of Statcounter is the ability to track the IP addresses of each visitor to your site and the ability to tag those IP addresses for easy identification on future visits. Because of this, I know exactly when specific people are on my site, including competitors, and exactly which pages and outgoing links they visit. It is also helpful in knowing which pages potential clients have looked at so I know going into a meeting what they have read about my company and what they may have missed. I would not recommend using Statcounter on its own as it is not always the most accurate in recording each visit, but it is good in combination with other services.
Clicky Web Analytics
getclicky.com
Cost: begins at $9.99 per month
Clicky features the ability to track and tag IP addresses, but also allows you to track product or link downloads per IP address. This makes it very easy for me to keep tabs on how many of my ebooks are downloaded, which are the most popular and who is downloading them. Clicky also allows you to integrate with Twitter links and track those as well.
There are many other statistics trackers available, but these are some of the most accessible cost-wise and powerful results-wise for solo entrepreneurs.
For best results, I recommend using a combination of different services and not depending solely on one. All of these analytics services will allow you to export data so you can keep it on file and create your own benchmarks to compare where you are at now, six months from now, and so forth.
Do you currently track your wedding blog or website's analytics? Which services do you use?
Welcome to 
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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5 comments:
I love tracking my stats! I use Google Analytics and it works great and is very user friendly.
yes! i use google analytics, and i like it quite a bit. i would like to see what these other companies will share though, too! thanks for sharing liene!
I use Google Analytics and the one thing I've been trying to figure out is how can you tell when and where people are linking to you? In the past, when I've linked to someone on my blog, they have come to my blog and thanked me for the link/mention and I'm always like how did they know I talked about them!!?
I currently use Google Analytics and it's worked really well for me.
I have been using Google Analytics since I launched my blog and I love it. I check daily but also have a report sent to me via email.
To respond to AmandaRae, I also use Google Alerts to track whenever my blog is mentioned on another site. This is slow and not always accurate but I can set alerts to get notified when my blog url, my name and my site name are all mentioned on the web.
If there is a better way of tracking this, I'd love to know!
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