Thursday, October 15, 2009

7 Tips for Submitting Photos to Wedding Blogs by Vane at Brooklyn Bride

Vane Broussard is the founder of the modern wedding blog Brooklyn Bride and the co-founder of The B-List, a group comprised of many of the top wedding bloggers.  I asked Vane to share some tips for photographers and other vendors on submitting real weddings and content to wedding blogs. You can follow Vane on Twitter here.

When Liene asked me to offer up some tips to wedding professionals for submitting weddings to blogs, I jumped on the chance.  It's a question I'm often asked from photographers especially, so it's a great opportunity to put those questions to rest once and for all.  The tips I'm offering below are truly a group effort from a few of us bloggers (Liene, Emily from OnceWed, Ami from Elizabeth Anne Designs, and myself) after many conversations on the topics of exclusivity, legality, etc, when it pertains to blogging, so don't feel like you have to take this as the end all of the topic.  These are merely how we prefer to deal with submissions, and not every blog may subscribe to these recommendations.  Many blogs have submission requirements already laid out on their sites, so it's a good idea to check them out for each blog.

1. PLEASE do not send a real wedding to more than one wedding blog at a time.  Also, give them a time frame in which to accept or deny before passing it to the next blog.  It is time consuming for bloggers to set up posts, and it's not in their best interest to show a real wedding that has already been seen on another blog or that has been promised to another blogger. 

2. If you are submitting a real wedding to a bridal magazine, do not send it to a bridal blog, too.  The magazine will not want a wedding they are featuring to be published online before they have published it. 

3. Before sending photos out to a blog for consideration, make sure that the bride and groom want their wedding images published to begin with - especially if they appear in the images you're sending.   Also check with all vendors involved (wedding planner, florist, location, etc) to see if they've submitted photos to other blogs before promising a wedding to a specific blog.  More often than not, this has happened to bloggers, and they are left having to figure out who gets to post it.  It's pretty frustrating, especially if the post has already been coded.

4.  Know your audience.  Every blog has a different aesthetic and not all of them feature the same type of weddings.  Not all blogs even POST real weddings, so it is best to do your homework.

5. Do not send more than ten small-format images with your submission.  Most wedding bloggers get TONS of emails a day and need to be able to get a quick sense of the style of the wedding before making a decision.  Include some details shots if possible. If they want more pics, don't worry, they will tell you. 

6. Realize that it may take a few days or weeks for a post to go live on a blog.  If the wedding blogger doesn't tell you a live date you should ask for one and if 30 days goes by without a live date, you should withdraw your submission and send the pitch to another blogger.  However, you should tell the original blogger that you are submitting the pictures to another blog.

7. Many bloggers rely on the generosity of wedding vendors to get real weddings, but keep the best interest of your company in mind as you submit content for publication on a blog.  Do not allow yourself to be pressured by a blogger in relation to control of your work. 

I hope these tips help, and I'm happy to field any questions you might have.  Thanks Liene!

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To view a list of publication guidelines for the most popular wedding blogs, please visit the wedding blog directory

18 comments:

Kat said...

this is a great post! thanks liene and vane...i dont know how many times ive been sent things then seen it show up on other blogs - very frustrating! oh and please dont send us a million high res images in your submissions!

Rachel said...

This is helpful information and fills a gap in what's out there about wedding blogs. Thanks for putting this out there in a balanced format.

How about feedback for what gets featured on blogs? It's tough for me as a photographer to watch amazing weddings ignored because so many bloggers are busy featuring anything their pet favorite photographers shoot.

I know it's a ton of work to feature weddings and manage submissions. I think in general wedding blogs do a great job at putting out quantity. All things considered, I'd like to see more diversity in terms of photographer style when it comes to featured weddings!!

Shannon said...

Such good advice! I especially like the advice to make sure your client's don't mind the publication of such a special day in their lives - very important!

rebekah said...

I would add "Send as much detail about the wedding as you can" this helps while writing the text to produce keywords that will help when brides are searching for a wedding. It's a way to further the brand of your business.

Katie said...

thanks so much!

Andria Lewis said...

Thanks for the information. I am in the process of submitting to some blogs and this helps in my decision making.

Cherin said...

Thank you so much for this post. I haven't ever really submitted real weddings to blogs since I'm only one small detail. However, more and more brides are sending me their full galleries, so I can start to submit (with permission of course). Thanks also to Rebekah because she provided the only other info I wasn't sure about - what to write in the email submission. But now I think it's covered and I have the confidence to start submitting. Thanks!!

Fargo Wedding Photographer - Laura said...

Thanks for the tips!

matt sloan said...

awesome post! :)

Karry Castillo said...

Great post. Very informative and timely as I work with some area vendors to decide which blogs to submit our work.

S. Williams said...

Great post, as usual. What about new products, how should we pitch those to bloggers? I am launching a stationery line in Jan and want to stir up some buzz. Thanks again!

Ariel said...

Such a great (and extremely needed) post from Vane. As a wedding blogger, I've learned the hard way to *always* confirm that a wedding hasn't been simultaneously submitted to other blogs ... I know it's in the photographer's best interest to promote far and wide, but I really try not to step on other bloggers' toes!

As far as S. Willams' question, I think the answer really just a repeat of Vane's item #1: Know your audience. I'm very clear on my blog that there's no point in sending me press releases because I almost never feature products that come in that way. (of course you'd be amazed how many press releases I receive anyway.)

For Offbeat Bride, I like to see examples of products being used by brides. *PEOPLE* are always a more interesting story for me than *PRODUCTS*. I don't want to hear about what you COULD do ... I want to see your stuff in action, being used by real brides at real weddings. That's what my readers relate to -- other blogs have different angles that for product stories, so that's where knowing your market really comes into play.

Regardless, thanks again to Vane for such a great post -- I'm sharing this with my vendor readers for sure!

Pearls Of Wisdom, LLC said...

Liene,

as always, a post with much insight, forethought, and great content.
Thanx.

Chatterberries said...

Thanks for sharing these great advice, it's a big help for those who are planning to submit their wedding blogs.

Melesha said...

Everything you say is very true. I love showcasing real weddings but do not want them on 100 other blogs.

Bryan@Wedding invitations said...

Really the strategy is worth following!!!!Thanks
Bryan.

Olga Goddard said...

Absolutely great post! Very helpful tips & ideas. Thank you very much!!!!

Marilyn said...

Great post! Thank you so much!