*Estee Lauder launched a brilliant campaign tying social media to their brick and mortar cosmetic counters. They are offering free makeovers along with a free headshot for women to use for their Facebook, Twitter and other online avatars.
*Art buyer, Heather Morton, wrote a great blog post about the importance of having a good product to back up your marketing and social media efforts. While she was referring specifically to photographers, her advice applies to anyone working in a creative field. Money quote: "Do I have to actually tell you that the most important thing is that you have kick ass images in your book? Do I need to spell that out every time I talk about promotion? That should be a given! If you aren’t doing good solid work (mid tier) or super interesting work (top tier) then put down the laptop, pick up the camera and go shoot something fantastic!"
*Interesting article on doing work for free by Chris Brogan to which anyone who has worked in any type of consulting or creative field can also relate.
*For you typography addicts, an image showing the difference between Arial and Helvetica. Thanks to Trisha Hay for sharing this find.
*Book of the week: Book Yourself Solid by Michael Port. From Amazon: Book Yourself Solid is a complete instructional guide for starting and growing a successful service business. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships.
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1 comments:
I am reading Book Yourself Solid and it is AMAZING!!! I started my business a little over a year ago, did a business plan and have been doing pretty well. This book has definitely focused my ideas though. Biggest lesson I have learned so far: Know your ideal client and work to book only those. Don't be afraid to turn down a client that doesn't fit it because you won't enjoy the work and typically will not do your best which will her your rep thus booking new clients. I have since decided that I wanted to focus my energy on booking brides looking for creativity in a wedding planner and not just taking on brides looking for an errand girl. As you can see I highly recommend it!
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