Splendid Sundays Volume 12Sunday, October 11, 2009
A handful of splendid finds and interesting tidbits from around the worldwide web:
*Estee Lauder launched a brilliant campaign tying social media to their brick and mortar cosmetic counters. They are offering free makeovers along with a free headshot for women to use for their Facebook, Twitter and other online avatars.
*Art buyer, Heather Morton, wrote a great blog post about the importance of having a good product to back up your marketing and social media efforts. While she was referring specifically to photographers, her advice applies to anyone working in a creative field. Money quote: "Do I have to actually tell you that the most important thing is that you have kick ass images in your book? Do I need to spell that out every time I talk about promotion? That should be a given! If you aren’t doing good solid work (mid tier) or super interesting work (top tier) then put down the laptop, pick up the camera and go shoot something fantastic!"
*Interesting article on doing work for free by Chris Brogan to which anyone who has worked in any type of consulting or creative field can also relate.
*For you typography addicts, an image showing the difference between Arial and Helvetica. Thanks to Trisha Hay for sharing this find.
*Book of the week: Book Yourself Solid by Michael Port. From Amazon: Book Yourself Solid is a complete instructional guide for starting and growing a successful service business. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships.
Do you have any splendid finds to share?