What The New FTC Regulations Mean For You

Monday, October 05, 2009

The Federal Trade Commission (FTC) which oversees regulations related to blogging and social media, has passed final guides related to endorsements, sponsorships and testimonials on blogs.  You can read the release on the FTC Act here.

What does this mean for you? In simple terms:

*If you are receiving money for a post, you have to disclose it.  For example, if a florist is paying a wedding blog to write about them, the blogger has to disclose that fact.

*If you receive a product to review for a post, you have to disclose that. So if a camera company sends a photographer the latest gear to play with and write about, the photographer has to disclose that they received the product for free.

These are not gentle suggestions on the part of the government. The FTC can fine each violation of these regulations for up to $11,000 per post beginning December 1st.

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