One of the quickest ways to dilute your company's brand and get lost in the search engines is to abbreviate your company's name while writing your blog posts. Never, ever do this. I don't think I can stress this enough. If you get tired of typing out your company name, copy and paste it instead, but never publish a post with your company's initials in place of the name.
Marketing studies have shown that acronyms are remembered far less often than the company's full name and when seen in print, they are usually not instantly associated with the company in question. Also, while it may be clear to me that SC stands for Splendid Communications, since this company is literally what puts food on my table and pays my bills and what I spend the majority of my time on, for others SC could mean a multitude of things, from South Carolina to Scott's Cooking to Savannah Chapel. Retraining the public's mind to view an acronym the way you see it instead of the way they may have grown up knowing it is time and energy better focused elsewhere.
For search engines, SC is most commonly going to be South Carolina, never Splendid Communications. If I abbreviated this all the time, it would kill, or at the very least seriously hinder, my SEO efforts. Since having my site and blog indexed with information about an East Coast state is not my goal, it is important for me to take a few extra seconds when writing my blog posts and spell out my company's name.
Welcome to Think Splendid, the blog of Splendid Communications! We are an online media consultancy serving the wedding and hospitality industries. We help companies discover and maximize their online voice in order to effectively increase their brand presence and add to their bottom line.
We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need for businesses to communicate effectively and deepen relationships with their customers will remain.
Splendid Communications subscribes to the view that the world is a bakery that produces fresh opportunities each day and not a fixed pie where each person has to fight for the last crumb. The purpose of our blog is to encourage you to Think Splendid; both in business and in life.
We believe that social media is a return to old-fashioned roots of real conversations rather than a high-tech race to keep up with the next big thing. While the tools will always evolve, the need for businesses to communicate effectively and deepen relationships with their customers will remain.
Splendid Communications subscribes to the view that the world is a bakery that produces fresh opportunities each day and not a fixed pie where each person has to fight for the last crumb. The purpose of our blog is to encourage you to Think Splendid; both in business and in life.
photo by Melissa Jill
4 comments:
Very good point. Many time I type in HCC rather than Hand-Crafted Creations.
I'll have to keep this in mind for future reference :)
Great tip. Just one of the many reasons I'm waiting to see when the Dallas blogging bootcamp will be scheduled!
Kristy
Great point! I try to avoid the acronym of our company name anyways because SHT just doesn't look too appealing... looks like it's missing a * somewhere ;)
Just discovered your site and am so glad!
I love that you wrote about this. I have a very long company name - Elegance & Simplicity Wedding & Event Designers, Inc. Legally - I have a trade name Elegance & Simplicity, Inc, so this is the only way that i actually shorten it on my blog. However, I never shorten it any further as I know the incredible importance it has for my website and blog. I do, however, cheat offline by saying E&S! :-) Thanks Liene!
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