Monday, November 23, 2009

Social Media Etiquette: Names on Blog Comments

One of the myths that many wedding business owners believe is that if they leave a comment on their blog, they should leave their company name as their real name in order to create SEO-friendly anchor text. This generally is not a good idea for two main reasons:

The first is that it won't get you the results you think it will. Most blogs are coded to make all comment links "no-follow" by default, which means that you don't receive any SEO link credit for them. This is done to help cut down on spam comments or comments from people who are only trying to generate an inbound link for their own website.

The second is that it's somewhat rude. The comments section of a blog are meant to be a place where conversation takes place. Would you walk into a room and introduce yourself as XYZ Photography?  Of course not - you would introduce yourself as Anne. You might even say "I'm Anne from XYZ Photography", but you would always introduce yourself by your personal name.  These same social graces apply to blogs you comment on.

Social media is about real relationships, even if those relationships are online. Many social standards that exist offline apply online as well. 

4 comments:

Victoria Joanne said...

So very true.

I was just leaving a comment and it was about something other than my site. So what I did is post my name and then next to it from "such and such" so that anyone reading it would know where I'm coming from on my reply.

I believe that puting your name into the comments is common sense but I guess there are many business owners who aren't quite up on that sort of thing.

Good post on netiquette.

Anne said...

Great post! Some blogs, like blogger, pretty much just fill in all of the info for you if you already have a blog account elsewhere- which I actually like most. ;-)

Ariel said...

THANK YOU THANK YOU THANK YOU! I have had to be extremely explicit in Offbeat Bride's commenting policy that business owners who use their business names their comments (or even worse: SEO keywords like Toronto Wedding Photographer) in will have their comments removed.

Second worst blog commenting offense? Business owners who leave empty, generic comments ("Lovely wedding!" "Congratulations!" "I like this!") on multiple posts. These aren't spam bots -- I can tell they're real people, but it makes it clear that the vendor hasn't actually read the post and is just trying to link their website in as many places as possible.

I credit both these bad behaviors to folks not understanding that "no-follow" is now the default across all blogging platforms -- so thank you for your efforts to educate folks! :)

Christine Pobke said...

Totally agree! Social media IS about developing relationships, I have "met" so many fellow photogs + bloggers online, and I've also come across those you mention. :)