Splendid Sundays Volume 16Sunday, November 08, 2009
A handful of splendid finds and interesting tidbits from around the worldwide web:
*Building a Culture of Employee Appreciation via Inc Magazine.
*As Facebook Ages, Gen Y Turns to Twitter. Facebook has a role in business marketing, however with the highest group of members CLOSING their accounts being in the 18-34 age group (what's your target bride's age? The average bride is 27, average groom is 28), it is currently not the best social media outlet for wedding businesses to focus on. Do you know why you are using the online tools you are for your business or are you using them because everyone else is?
*Six Social Media Trends for 2010 from Harvard Business Publishing. Pay special attention to number 5. If your website is heavily flash-based (including blog headers), your branding message will be lost on people reading via iphones who aren't able to see those elements.
*According to a recent study by ComScore, 13.8 billion display ad impressions were viewed on social networks in August of 2009, which accounts for more than 25% of all display ads viewed online.
*Book of the week: From Good to Great: Why Some Companies Make the Leap . . . And Others Don't. From Amazon: Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of the rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. The book offers a well-reasoned road map to excellence that any organization would do well to consider. Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come.
Do you have any splendid finds to share?