Splendid Sundays Volume 18

Sunday, November 22, 2009

A handful of splendid finds and interesting tidbits from around the worldwide web:

*This past week, a man proposed to his girlfriend of six years via a video posted on Tumblr, a popular social media platform. What makes his story unique is that he had secretly worked with the staff at Tumblr so that the video would overtake every person's Tumblr home page worldwide, including his girlfriend's page. You can read the story here and view the proposal here.

*The real-life ad agency McCann Erickson was featured in the popular TV series Mad Men. Here was the ad agency's response to being written into the fictional story line.

*By the time there is a case study in your specific industry, it's going to be way too late for you to catch up. Are you innovating or just following along?

*Wedding industry icon and Eventiste, Marcy Blum, was on an episode of the wildly popular Wine Library TV this past week with Gary Vaynerchuk, author of Crush It, to talk about choosing wines for a big event.

*Vane from Brooklyn Bride is hosting her annual holiday card swap. I've participated the last couple of years and it is fun to send and receive cards with brides and vendors in the wedding industry whom you may not know. The deadline to sign up is this Wednesday, November 25th - for more information, see Vane's post here.

*Book of the week: Crush It: Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk. From Amazon: In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job. 

 My own quick thoughts on this book: It's a great book and highly motivating, though not all of the social media techniques Gary recommends should be followed. In one part he gives a piece of advice and then follows up with "I may be wrong on this though . . . ." For that particular advice, he is correct in saying he may be incorrect.  However, overall the book is great and shouldn't be tossed or not read simply because a couple of the things mentioned are already outdated (that's the nature of social media) or don't apply across the board. As one of the book reviewers stated "It reads like a 90-minute conversation with Gary, and that's time well-spent."

Do you have any splendid finds to share?

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