Writing Tips for Finding Your Blogging Voice

Tuesday, June 29, 2010

One of the things that people struggle with the most in blogging is finding their unique voice. I find that many tend to over think this and as a result their blog sounds much more like they are writing a high school essay or a literary analysis.  On the opposite side of the coin are the blogs where the writing is largely ignored and sounds more like an elementary student relating the school day to her parents:
"How was your day?"
"What did you learn?"

While there is a time and place for each of these writing styles on blogs, the point of a blog is to be a conversation between you and the reader.

To achieve this, pretend you are meeting a friend for a cup of coffee or a cocktail for happy hour. How would you speak to them? How would you tell them about your day? How would you describe the wedding you just worked on this past weekend?

Chances are, you wouldn't tell your friend that the wind blew through the bride's veil and caused it to flutter like a golden butterfly. You would relate the events of the weekend in a much more natural, conversational style. As you write your blog, pretend that you are chatting with a friend and type that conversation as your post.

It may feel odd and the practice may seem a bit cheesy, but it will help your blog posts to come across in your voice and to sound like you.

What is your blog writing style like? Do you feel that your blog sounds like you?

This post was originally published in November 2009.

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