Made a sale? It means a client trusted you enough to hire you to collaborate on their wedding with them and gave you funds to keep your business afloat for another few months. Gained press recognition in a magazine or on a blog? It means that an entire team of people - event designers, photographers, florists, linen companies, editors, assistants - had a hand in getting you that spot in the limelight and any resulting business from it.
The fact of the matter is that we all need each other. Also, because there is no shortage of talent in the wedding industry, we often have the choice to work with people we like. Choose to work with people who inspire you and help you create the best version of your work. Avoid working with people who are only "yes-men" - you can't grow without the perspective that a thoughtful disagreement or devil's advocate provides.
Remember the people who have opened doors for you, and more than that, honor them by opening doors for others who may not yet have grown to where you are.
Note: This post was originally published December 2009.
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 




5 comments:
Another great post, the part about opening doors is so true. I am still fairly new to the wedding industry but I am so grateful for competitors and vendors who were willing to help me.
I am grateful for any opportunity to pay it forward.
Thank goodness for the incredible photographers who make our work look fabulous!
Keep paying it forward...we were helped, help the next one! They aren't "competition"..they're colleagues!
Thanks, Liene!
Wow. Your post is right on time.
So often we forget about thanking the people (baby sitters, UPS store owners, hair stylists, printers, etc.) that impacted our business and our success.
They may not have a thing to with the industry, but their service impacts our service.
Love & Soul Always, Kay
Thanks for posting this Liene. As always very appropriate and timely. We can all learn from each other and work together for the good of each other and get away from the common insecurity in the wedding industry.
Absolutely wonderful words of advice, Liene!
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