Using Video Online for a Better Client Experience

Tuesday, December 15, 2009

Lisa Konecny, of E-Events Design in Orlando, Florida, recently posted a behind the scenes peek at one of her weddings using her Flip camera. The interesting part is that she didn't record it primarily for her blog - she recorded it so that the bride could get an idea of what was happening with the wedding day logistics while she was busy getting ready.

This use of the Flip allowed her clients to have a better experience on the wedding day. Being able to see what was happening gave the bride peace of mind and built excitement for what was to come. By uploading the short video to her blog, Lisa is also able to give a peek into how she works to future clients and to other vendors who may be a referral source for her.

Ironically, it is the lack of professionally edited footage that makes this work so well. The video comes across genuine and not over-produced. While professionally filmed promo videos can be a smart marketing move for a website, blogging a quick, fun, personality-filled peek into the production of the wedding day can help engaged couples feel more connected to you and your company.

The Flip camera is a great way to do this. If you have the latest version of the iPhone, you can record a short video and upload it directly to YouTube from there, which eliminates a couple of steps.

How can you use video this coming year to give your couples or blog readers a better client experience?

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