Social media doesn't make your company better or worse, it amplifies what you already are.
If you have a positive outlook on life, it shows. If you complain all the time, it shows.
If you're flexible and roll with the punches, clients and colleagues can see that. If you're boring and have a mediocre business, that shows, too.
If you've built a business through manipulation, unethical practices and lying, then you'll find it easy -- too easy -- to use social media to lie to a larger audience.
Who are you and how is your story being told to the world?
Originally published December 2009