Your Most Loyal Blog ReadersFriday, December 04, 2009
If you have a blog, the RSS feed buttons should appear somewhere near the top of the page. Most readers won't scroll to the bottom of the page to look for it, so the key is to make it as easy as possible for them to become addicted to you.
Why are blog subscribers important? Simple: they are your permission base. By subscribing, they are literally giving you permission to put your information in front of them on a regular basis. They may not be the ones who view your blog in its pure design form since they're reading from Google reader, their email inbox, or another service, but they will be your most loyal audience.
This is the audience you'll want to pay the most attention to - their feedback should carry more weight than that of other readers because they've invested more in you by allowing you to be a part of their daily life.