If you want a secret, here's one: work harder AND smarter. Spend the hour you would have spent on the call and do something productive with your time: write blog posts for the week, read a business book, or pay it forward and meet an industry newcomer for coffee. Save the money you would have spent on these "brain trust" groups that pump out the same cookie cutter results and identical programs and spend it on workshops, conferences or seminars being taught by people who can actually back up their success.
Whatever you do, please make 2010 the year you stop falling (and paying) for this get-rich-quick-in-weddings BS.
There, I said it.
PS: You can view a calendar of industry educational opportunities here.
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For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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18 comments:
well said. xxxb
Well said! Everyone knows the best way to succeed is to work harder and smarter.
I could kiss you!
Thank you for saying this. There is a lot of fluff out there. It's like they are all trying to sell some magic weight loss formula.... we all know that's not how things work.
BRAVO! Thank you!!!
Excellent post! Just this morning I came across one such site... A quick scan of the site made me wonder if people really buy into the hype! I am so glad to see I'm not the only one questioning it.
Nice! Love it.
So glad you said "it"!!! VERY well said! :)
You are so right, thank you for the wakeup call... I was on one of those aforementioned "free teleseminars" last night, it was literally 30 minutes of them patting themselves on the back and repeating their web address multiple times. I had to hang up because I got nothing from it...
I'd be curious to see your list of which seminars are BS and which are legit. In my opinion, if you can take away any nugget of advice that you can apply to your business in a positive way, or you've been energized by positive people encouraging you, you haven't been sold BS.
Obviously, there is unsubstantial stuff out there, but something in there might help someone out.
This is such a great post. While Nick + I have been in this industry for a long time, it's sometimes difficult to know who means well and who is trying to lure. We're always aiming at networking and learning from our peers as well and it's disheartening to know there are those out there who don't have the best intentions. Thank you!
Love it Liene! So much to look out for out there and when someone new enters the industry, it's hard to see the forest through the trees.
Great advice, no matter what industry you are in!
Thank you so much for posting this. These "calls" are popping up everywhere and I have fallen victim into listening in on a couple of them. They have been a waste of my time!
However, when I saw a seasoned local planner was offering one of these free calls, I decided to listen in. I ended up signing up for a mentorship program and that has been great! She is really pushing me to the next level and holding me accountable to my dreams.
Yesssssssssss! Thank you so much for posting this. I think that most of these programs are doing the industry a huge dis-service. I urge everyone to be wary of "Top Ten Secrets" and "10 Ways to Earn 6 Figures" etc etc. Seriously, just trust yourself and work hard. Don't let anyone else try to sell you their "get rich quick" schemes. There are too many legitimate educational programs out there to waste time on someone who is getting rich from YOUR desire to be better at what you do. Maybe there are one or two "mentors" who are worth it, but when I check out the portfolios of most of these "mentors", I'm usually less than impressed by their work. And the claims that they make a ton of money themselves - ask yourself how much of that money is from their business in the industry, and how much is from these so-called "mentor" programs. They are selling you the idea of their success, and THAT is sketchy. OK, off soapbox now. Sorry - but I listened in on one of these calls last week and the amount of self-congratulations and upselling made me want to toss my cookies.
Well said! Couldn't agree more.
Perfect! Perfect! Perfect! Thanks for saying what most of the smart wedding planners are thinking. Save your money and take a business course instead of giving someone else your money, at least you will have an accredited education. It's really sad that these so called "experts" in MLM are even out there. Sadly, our towns and cities are full of them.
Nice to meet someone else with a similar focus. Bravo Liene...
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